From print to digital

28 Mar

It’s hard to believe that just last year going digital was a big deal.

Sure, most magazines had websites, but their content wasn’t being scrutinized. Websites were for keeping an audience intrigued enough to run out to their local supermarkets and pick up the physical magazine from the racks lining the check-out counters. Now, with the emergence of e-readers and tablets, what magazines put in digital form while still maintaining the quality  of their print editions is being evaluated.

Sports Illustrated has become a frontrunner in tackling both the digital and print markets. It manages to stay true to its magazine’s readers expectations while keeping up an updated online presence. More so, the magazine works on everything as a collective unit, with no separate technology-only department to tend to its online readers.

To bolster its readership, The Atlantic went against the current trend of offering online subscriptions. Instead, it took down its paywall and allowed unlimited access to its website. It also made an effort to be a digital media company, which in turned boosted revenue.

With these changing technological times, news publications have to change as well. OpenFile works entirely upon reader suggestions. While the world of journalism is a competitive one, OpenFile has been able to put that aside to focus on community news and interacting with residents. According to the site’s editor in chief, providing value to the reader is more important than story scoops.

OpenFile may have been ahead of its time with its news format, as more and more news organizations turn to social media to actively engage readers. Johnathan Stray points out that this different medium – online – calls for a different story form. Audience participation and real-time reporting, though always being commented on by scholars, is becoming the norm in society. Bloggers are seeking ways to make themselves more noticeable, mainly by attracting readers through other blogs and social media. Local and national news sources alike are finding using FourSquare and Instagram to combine reporting the news with audience participation.

With the growing capacity of social media and the usefulness of it, one has to wonderful what the Next Big Thing will be and what that will mean for the working structure of publications.



I couldn’t help but be attracted to this Storify. It combined two of my favorite things – my love of fashion and my everlasting fascination with my hometown of Miami. It begins with tweets explaining the event. Then, the well-taken photos (with their necessary captions) serve to capture the event.


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